2 What's the News?Tell us what you're announcing. The more specific you are here, the stronger the headline.
Type of Announcement *
— Select the best fit —
New Service or Product Offering
Award or Recognition
New Hire or Promotion
Partnership or Certification
Business Milestone (anniversary, # of installs, etc.)
Community Involvement or Charitable Work
Business Expansion (new location, new territory)
Safety Alert or Public Education
Seasonal Preparation Campaign
Other
Your Headline Idea * — Don't worry about making it perfect, just capture the core idea
Summarize the Announcement in 2–3 Sentences *
0 / 500 characters
3 The Story DetailsThe "5 Ws" — this is the core of your release. Answer as many as apply.
What exactly happened or is happening? *
Why does this matter to your customers or the community? *
Who benefits from this news? (your target audience)
4 Your Spokesperson QuoteEvery great press release includes a quote from a company leader. This adds credibility and gives reporters something to publish directly.
The Quote — Speak directly, use "I" or "we", and focus on impact or purpose
I'd like Nichefinder to draft a quote for me based on the story details above — I'll review and approve before it goes out.
5 Supporting Facts & Proof PointsHard numbers and credentials make your release more credible and more likely to get picked up by editors. Share what you have — even rough estimates help.
Any Other Data, Stats, or Proof Points
6 About Your CompanyThis appears at the end of every press release as the standard "About" paragraph. Edit or confirm the text below — we can also write this from scratch if you prefer.
Company "About" Paragraph
I'd like Nichefinder to write our "About" paragraph using the facts I've provided above.
8 Supporting MediaPhotos dramatically increase the chance your release gets picked up. Releases with a strong image are far more likely to be published.
Do you have photos to include with this release?
Describe any photos you have or want included
Relevant Links (website, project page, social proof, news coverage, etc.)
9 Anything Else?Is there anything we should know that doesn't fit the questions above? Context, sensitivities, background story, or notes for our writer?
Additional Notes for Our Writer
Generate My Press Release Brief →
Your answers will be compiled into a brief our writer uses to craft your release. After generating, click Email This Brief to send it to our team. You'll review and approve before anything is published.