Fox Valley Plumbing & Backflow
Monthly Progress Report — May 2026

Reporting Period: May 1–31, 2026  |  Prepared by: Nichefinder AI Agency  |  Account Manager: Corey Reeder  |  Report Date: June 2026
May Summary: The biggest build month of the year on the paid side. We completed a full Google Ads account restructure (launched May 19) — 4 dedicated campaigns, 28 ad groups, 246 landing pages, and 4,110 negative keywords — then installed complete conversion tracking across all 246 pages on May 21 and rebuilt all 28 responsive search ads (28/28 approved) on May 25. On the organic side, the www → non-www canonical issue was fixed and the gas line repair page was rewritten. Four May blog posts shipped on schedule, and submissions went out to Expertise.com and ThreeBestRated.

May Scorecard

LIVEGoogle Ads Restructure✅ May 19
28/28Ads Approved✅ Serving
125Google Reviews→ Holding
4/4May Blog Posts✅ On Schedule

Deliverables Completed — May 2026

DeliverableDateStatusNotes
Google Ads — Full Account RestructureMay 19, 2026LIVE ✅4 dedicated campaigns (Backflow, Emergency, Plumbing Services, Commercial), 28 ad groups, 246 landing pages, $300/day ($6K/mo) budget.
Negative Keyword ListMay 19, 2026LIVE ✅4,110 account-wide negative keywords applied to block wasted spend on irrelevant searches.
Conversion Tracking — All 246 PagesMay 21, 2026LIVE ✅Click-to-call + website-call + GA4 installed. Google call-forwarding attributes inbound calls to specific ads.
LSA (Local Services Ads) AuditMay 21, 2026COMPLETE ✅Google-Verified (Guaranteed) confirmed; 14/14 plumber job types active.
28 Responsive Search Ads RebuiltMay 25, 2026COMPLETE ✅Phone-number policy violations removed; keyword-relevant, Quality-Score-aligned. 28/28 approved.
www → non-www Canonical FixMay 2026COMPLETE ✅Resolved duplicate-content split; consolidates organic authority. Owner: Rhonda.
Gas Line Repair Page RewriteMay 2026COMPLETE ✅High-intent service page refreshed with content, local signals, and trust elements.
May Blog Posts (4)May 2026DELIVERED ✅4 of 4 delivered on schedule. YTD blog total: 20.
Directory SubmissionsMay 23, 2026SUBMITTEDSubmitted to Expertise.com & ThreeBestRated. Note: both are curated editorial "best plumber" lists — placement is earned through review volume, not by submitting.

Content Delivered — May 2026

TypeMay DeliveredYTD TotalStatus
Blog Posts420ON TRACK ✅
Facebook Posts~13~69ON TRACK ✅
GBP Posts~13~69ON TRACK ✅
Google Ads Campaigns4 launched4LIVE ✅

Website & Paid — Status

✅ Google Ads Live: Manual CPC campaigns serving since May 19. Learning phase began — no bid/budget changes during the first weeks by design. First performance check-in scheduled for late May.
✅ Canonical Fix: www → non-www 301 in place; sitemap resubmitted to Google Search Console. Monitoring impression/position recovery.
Note — Rankings: No new local rank-tracking scan was run in May (last scan March 9). Next full 13×13 scan scheduled for early June to measure the impact of the April–May organic work.

June 2026 Priorities

PriorityActionOwner
🔴 #1Google Ads optimization — search-term mining, negative additions, performance reviewNichefinder AI
🔴 #2local rank-tracking full scan (Jan → June comparison)Nichefinder AI
🟡 #3Landing-page speed / Quality Score optimizationNichefinder AI
🟡 #4June blog posts + continued social cadenceNichefinder AI
⚪ #5Google review campaign — restart to grow toward 200Nichefinder AI

Monthly Metrics vs. Baseline

MetricJan (Baseline)MarAprMayTrend
Google Reviews124125125125→ Flat (campaign needed)
Star Rating4.84.84.84.8✅ Holding
GBP Score37/7062/7062/7062/70✅ Holding
BBBNoneA+A+A+✅ Holding
Active Citations10+30+30+30+✅ Maintained
Blog Posts (cumulative)0121620✅ On schedule
Google Ads———4 campaigns LIVE ✅✅ Launched May 19
Conversion TrackingNoneNoneNoneAll 246 pages ✅✅ Live May 21

Nichefinder AI Agency — Fox Valley Plumbing & Backflow Monthly Report — May 2026

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