Client Portal | Local SEO & Digital Marketing
Key numbers tracked every month — updated each reporting cycle through December 2026
| Metric | Baseline (Jan 2026) | Feb 2026 | Mar 2026 | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Reviews | 124 | 124 | 125 | — | — | — | — | — | — | — | — | — |
| Star Rating | 4.8 | 4.8 | 4.8 | — | — | — | — | — | — | — | — | — |
| Yelp Reviews | — | 16 | 16 | — | — | — | — | — | — | — | — | — |
| Keywords at #1 (Map Pack) | 11 | 11 | 11+ | — | — | — | — | — | — | — | — | — |
| Keywords Improved (vs baseline) | — | — | 26 ↑ | — | — | — | — | — | — | — | — | — |
| GBP Score | 37/70 (D+) | 62/70 (A-) | 62/70 (A-) | — | — | — | — | — | — | — | — | — |
| BBB Accreditation | None | A+ ✅ | A+ ✅ | — | — | — | — | — | — | — | — | — |
| Active Citations | 10+ | 10+ | In Progress | — | — | — | — | — | — | — | — | — |
| Expertise.com Listed | No | No | No | — | — | — | — | — | — | — | — | — |
| Three Best Rated Listed | No | No | No | — | — | — | — | — | — | — | — | — |
| Blog Posts Published | 0 | 4 | In Progress | — | — | — | — | — | — | — | — | — |
| LLM Visibility (backflow) | Weak | Good | Strong ↑ | — | — | — | — | — | — | — | — | — |
| LLM Visibility (general plumber) | Absent | Absent | Partial → | — | — | — | — | — | — | — | — | — |
Recurring reports delivered each month showing progress and work completed
Complete overview of work completed, ranking improvements, BBB accreditation win, and next month's priorities.
Complete overview of work completed, metrics, ranking changes, and next month's priorities.
Local Dominator scan completed March 9, 2026 — comparing to January 2026 baseline
Action plan: New content + schema updates in progress
Major assets built and deployed for your campaign
220 hyper-local landing pages built across 11 cities × 20 services. Optimized for Google Ads quality score, schema markup, and mobile click-to-call.
Fox Valley Plumbing & Backflow is now BBB Accredited with an A+ rating. This builds trust signals with potential customers and strengthens local authority vs. competitors.
One-time assessments and long-term strategy documents
Google Business Profile audit. Score improved: 37/70 (D+) → 62/70 (A-). All critical issues resolved.
Full-year website SEO plan: 34 pages to create, keyword assignments, quarterly timeline.
AI/ChatGPT visibility assessment. Finding: Not appearing in AI recommendations. Action plan included.
Starting keyword rankings: 58 keywords tracked across 5 tiers. 11 keywords at #1 (19%).
Step-by-step guides tracking implementation progress
Phase 1 Complete: Hours set, 24 services added, description added, service area defined. Phase 2-3 ongoing.
35+ directory citations underway. Tier 1 high-authority sites first, then industry and local directories. Expertise.com & Three Best Rated targeted next.
Submit your announcement — we'll write and distribute a press release within 24–48 hours
Have a milestone, award, new service, or community news to share? Fill out the intake form and we'll write a press release for the Elgin / Chicagoland market within 24–48 hours. You review and approve before anything goes out.
Q1 2026 content calendar — blog posts, Facebook, and Google Business Profile posts
How Fox Valley Plumbing appears when people ask ChatGPT, Perplexity, and AI search tools — updated March 2026
| Search Query | AI Visibility | Notes |
|---|---|---|
| "backflow testing Elgin IL" | STRONG ✅ | Consistently named; foxvalleyplumbing.com appears in top results. Verified badge on FindBackflowTesters.com. |
| "who does backflow testing in Elgin IL" | STRONG ✅ | Specifically cited by name in AI-style summaries and backflow directories. |
| "emergency plumber Elgin IL" | PRESENT ✅ | Listed among top 8 organic results. Emergency plumbing page indexed. |
| "24 hour plumber Elgin IL" | PRESENT ✅ | Appears in results. Emergency/24-hour page found by AI crawlers. |
| "best plumber in Elgin IL" | PARTIAL ⚠️ | Mentioned in some aggregator summaries but not in top AI answer slots. Expertise.com & ThreeBestRated exclusion hurts here. |
| "best plumbers near Elgin Illinois" | PARTIAL ⚠️ | Appears in search snippets but not in AI-curated top lists. |
| "plumbing company Elgin IL" | PARTIAL ⚠️ | Appears in some aggregator results. Not dominant for this term yet. |
| "drain cleaning Elgin IL" | PARTIAL ⚠️ | Services page appears. Not in top 3. Drain cleaning ranking drop (Local Dominator) mirrors this. |
| "licensed plumber Elgin Illinois" | ABSENT ❌ | No direct page targeting "licensed plumber." Homepage title tag doesn't include "Elgin" — key SEO gap. |
| "plumber South Elgin IL" | ABSENT ❌ | No dedicated South Elgin page detected. Roto-Rooter has a dedicated South Elgin page — direct competitive disadvantage. |
Fox Valley is the clear AI-recommended backflow specialist in Elgin. FindBackflowTesters.com verification (10/10 match score) and consistent organic backflow rankings make this the strongest LLM visibility asset to protect.
Not listed on Expertise.com or ThreeBestRated.com — the two sites AI tools most commonly cite when answering "best plumber in Elgin." Getting listed on these is the single highest-impact action for improving AI visibility.
Monthly snapshot of the competitive landscape — updated March 2026
Fox Valley's 125 reviews vs. Advantage's 3,959 = the largest competitive gap to close
Better than Restore & Walter. Review campaign is the path to catching larger players.
Technical and on-page issues flagged during monthly audit
Current: "Residential & Commercial Plumber in Illinois"
Problem: No mention of "Elgin" — the most important geo-modifier for local SEO. This directly suppresses rankings for all "plumber Elgin IL" head terms.
Recommended: "Fox Valley Plumbing & Backflow | Elgin, IL Plumber | (847) 624-3872"
Recent blog posts target Schaumburg, Algonquin, and St. Charles — but NOT Elgin. Since Elgin is the primary city for rankings, at least 50% of blog posts should target Elgin directly.
Recommended: Next 2 posts should be Elgin-focused (e.g., "Emergency Plumber in Elgin IL" + "Drain Cleaning Elgin IL")
Competitor Roto-Rooter has a dedicated South Elgin plumber page — giving them an AI and organic ranking advantage for that city. South Elgin is 3 miles away and a top-tier market.
Recommended: Create /south-elgin-plumber dedicated service page.
Critical insights from audits and analysis