Fox Valley Plumbing & Backflow Monthly Progress Report — June 2026
Reporting Period: June 1–25, 2026 (in progress) |
Prepared by: Nichefinder AI Agency |
Account Manager: Corey Reeder |
Report Date: June 25, 2026
🏆 The Win of the Month — Cost-Per-Click Brought Under Control (June 4): Early June, automated bidding was allowing cost-per-click to spike to $59–$177 on some keywords, above your $15 target. We diagnosed and fixed it on June 4. Every day since, CPC has held under your cap (averaging $12.98), cutting cost-per-lead roughly in half — from about $83 to about $54.
June Summary: A heavy optimization month. After the CPC fix, we launched two new campaigns (Sump Pump, Tankless Water Heater) on June 7, ran a full-site integrity repair, and cut mobile landing-page load time (emergency page 5.15s → 1.69s). We completed a Quality Score audit, pulled fresh Google Search Console and GA4 data, verified the heatmap and behavior tracking, and built a landing-page conversion-optimization roadmap. The June 2 local rank-tracking scan confirmed backflow dominance and strong emergency gains, while flagging a handful of keywords for Q3 page work. Your client portal was also rebuilt into a 7-tab one-stop dashboard.
June Scorecard
$12.98Avg Cost-Per-Click✅ under $15 cap
23Phone Leads (Jun 4–25)✅ from paid
$54Cost Per Leaddown from ~$83
123Google Reviews4.8★
Deliverables Completed — June 2026
Deliverable
Date
Status
Notes
Cost-Per-Click Overage Fixed
Jun 4
RESOLVED ✅
CPC $59–177 → $12.98 avg; held under $15 cap every day since.
Sump Pump + Tankless Campaigns Launched
Jun 7
LIVE ✅
Two new dedicated campaigns (now 6 total). Ramping.
High-Converting Ad Groups Re-Enabled
Jun 12
COMPLETE ✅
Reactivated proven ad groups now that CPC is controlled.
Full-Site Integrity Repair (246 pages)
Jun 12
COMPLETE ✅
Fixed pre-existing template issues across every page; all 246 URLs verified live.
Overview, Google Local, Google Ads, Social Media, Website & SEO, Strategy, Deliverables.
June Blog Posts (3 of 4)
Jun 2026
3 OF 4
3 published; 1 remaining to close the month. YTD blog total: 23.
Google Ads Performance — June 4–25, 2026
Campaign
Clicks
Avg CPC
Phone Leads
Spend
Backflow Testing — Elgin
63
$13.92
15
$877
Emergency Plumbing — Elgin
25
$10.99
5
$275
Plumbing Services — Elgin
7
$11.62
3
$81
Total
95
$12.98
23
$1,233
Sump Pump & Tankless launched Jun 7 and are still ramping. Full detail on the Google Ads tab.
Local Rankings — June 2 Scan (Jan → June)
✅ Backflow: locked #1–2 across all backflow terms. ✅ Emergency cluster: major improvement — "24 hour plumber Elgin" +8.2, "garbage disposal repair Elgin" +9.5 vs January. ✅ Core "plumber Elgin" cluster moved into the 5–8 range.
Flagged for Q3 page work: a few keywords slipped since March and need page rewrites — hydro jetting, water heater repair, sump pump, and leak detection. "plumbers elgin il" dropped (Google Business Profile attribute check underway). Full 13×13 grid on the Google Local tab.
Organic Search (Google Search Console) — 90-Day
Metric
Current (90-day, ending Jun 22)
vs Prior 90 Days
Impressions
364,309
+9.4%
Clicks
672
Flat
Average Position
19.9
↑ from 21.7
Average CTR
0.18%
Optimization focus (title/page rewrites)
Review Velocity — June 2026
Platform
Jan Baseline
June
Goal
Google Reviews
124
123
200+ by Dec 2026
Star Rating
4.8
4.8
Maintain 4.7+
Action needed: review velocity has stalled — the most recent Google review is about 9 weeks old, and the count ticked from 125 to 123 (Google filtered two). Restarting a proactive review campaign (post-job follow-up text/email with a direct review link) is the top organic priority — it drives both map-pack ranking and "best plumber" directory placement.
July 2026 Priorities
Priority
Action
🔴 #1
Quality Score re-crawl recheck (~Jul 1–7). If money keywords reach QS 6+, begin controlled bid scaling on Backflow.
Finish the last June blog post; continue social cadence.
Monthly Metrics vs. Baseline
Metric
Jan (Baseline)
Apr
May
June
Trend
Google Reviews
124
125
125
123
→ Restart campaign
GBP Score
37/70
62/70
62/70
62/70
✅ Holding
Active Citations
10+
30+
30+
30+
✅ Maintained
Blog Posts (cumulative)
0
16
20
23
✅ On schedule (1 left)
Google Ads Campaigns
—
—
4
6
✅ +Sump Pump, +Tankless
Avg Cost-Per-Click
—
—
—
$12.98 ✅
✅ Under $15 cap
Organic Impressions (monthly)
96,098
120,674
119,393
97,939*
✅ Up ~25% vs baseline
Organic Clicks (monthly)
181
241
210
161*
✅ Up vs baseline (Apr peak 241)
Avg Organic Position
22.5
19.9
20.0
20.0*
✅ Improving (lower = better)
* June is a partial month (Jun 1–22, through the standard 3-day Google Search Console reporting lag). Click run-rate ≈ 220 for the full month, in line with May. | Trailing 90-day totals (Mar 25–Jun 22): 364,309 impressions · 672 clicks · avg position 19.9 — the headline reach figure shown on the Overview. Source: Google Search Console, U.S., organic web search.