The headline: Across the first half of 2026 we published 107 posts (53 Facebook + 54 Google Business Profile) plus 2 reels, on a steady 3-posts-per-week-per-platform cadence. Facebook reach and views are climbing fast, and your Google Business Profile drove 713 customer actions (calls, website clicks, directions) from 5,223 people who found you on Google.
233Followers+3 in period
53Posts Published+ 2 reels
1,655Post Views+43.5%
219Page Visits+88.8%
116Interactions+16%
| Facebook Metric | Value | Change vs prior |
|---|
| Content views on page | 3,150 | +80.8% |
| Average reach per post | 21.4 | +20.4% |
| Reactions | 75 | — |
| Link / post clicks | 39 | +116.7% |
| Comments | 2 | — |
| City | Share of Audience |
|---|
| Elgin, IL | 10.73% |
| Chicago, IL | 6.87% |
| Aurora, IL | 3.43% |
| South Elgin, IL | 2.58% |
| Saint Charles, IL | 2.15% |
| Huntley / Carpentersville / Bartlett, IL | 1.72% each |
| Post | Views | Reach | Engagement |
|---|
| Emergency Water Main Break? (Apr 25) | 95 | 49 | 8.2 |
| Gas Line Safety & Repair (May 14) | 93 | 59 | 15.3 |
| Licensed Plumbing Contractors (May 31) | 73 | 40 | 5.0 |
| Expert Drain Cleaning (Jun 6) | 64 | 32 | 15.6 |
| Why Hiring Licensed Plumbers (May 27) | 63 | 27 | 22.2 |
5,223Total ReachSearch + Maps
713Customer Actions+3.8%
188Phone Calls+32.4%
289Website Clicks+25.1%
54GBP Posts3 / week
| Google Business Profile Metric | Value |
|---|
| Reach via Google Search | 4,047 (77%) |
| Reach via Google Maps | 1,176 (23%) |
| Driving-direction requests | 236 |
| New 5-star reviews in period | 3 |
| Search Term | Impressions |
|---|
| fox cities plumbing | 315 |
| plumber | 104 |
| plumbers near me | 90 |
| backflow testing | 37 |
| plumber elgin il | 24 |
| fox valley plumbing & backflow (branded) | 16 |
Read on the numbers: Your Google Business Profile is the workhorse — it drove 188 phone calls and 289 website clicks directly from people searching Google. Facebook is building reach and brand familiarity (views up 43%, page visits up 89%). The next lever on both is review velocity — only 3 new reviews came in this period, and steady reviews lift both your map ranking and the “best plumber” directory placements.