Local Rankings Baseline Scan
Established keyword tracking baseline across your service area.
58 keywords tracked across 5 tiers, providing benchmark for all future progress measurements.
Website Optimization Roadmap Created
Comprehensive analysis and prioritized plan for all site improvements.
Foundation document for every subsequent website enhancement in 2026.
LLM & AI Visibility Analysis
Audited presence across ChatGPT, Gemini, Claude, and other AI platforms.
Baseline for AI-sourced traffic, an emerging channel for local businesses.
Q1 Blog Program Started
Launch of consistent monthly blog content aligned with seasonal plumbing demand.
Posts written on: emergency repairs, water heater maintenance, backflow prevention, seasonal plumbing tips.
Facebook Publishing Schedule Established
Set up 3-per-week posting cadence with content calendar.
Posts reach 21.4 average audience per post by Jun; 1,655 total views in first half.
Google Business Profile Publishing Schedule Established
Set up 3-per-week posting cadence on Google Business Profile.
By June, GBP drove 5,223 customer reach and 713 actions (calls, website clicks, directions).
GBP Audit Completed & Score Raised
Full audit of Google Business Profile; comprehensive optimization applied.
Score improved from D+ (37/70) to A- (62/70) in one day—a 67% improvement in profile quality.
GBP Optimization Phase 1
Updated hours, added 24 services, rewrote description, defined service area.
These high-impact changes directly increased GBP reach and customer actions month-over-month.
Hyper-Local Landing Pages Built
Created 246 unique landing pages optimized for service + city combinations.
11 cities × 22+ service pages each, with unique local content, on-page SEO, and conversion tracking. Foundation for all paid and organic local traffic.
BBB Accreditation & A+ Rating Earned
Successfully applied and received A+ rating from Better Business Bureau.
BBB badge now live on website and GBP; improves trust signals and local pack ranking.
Q1 Blog Posts Continued
February blog content calendar delivered on time.
All 12 Q1 posts (4 per month) published and optimized for search.
Press Release Written & Distributed
Professional press release published via EIN Presswire; live distribution to media outlets.
Earned media placement for Fox Valley Plumbing & Backflow, boosting brand credibility.
Homepage Title Tag Updated
Added "Elgin" to homepage title for local relevance.
Critical geo-targeting refinement for local search ranking.
Drain Cleaning Service Page Rewritten
Complete content and SEO refresh for high-demand service page.
Page now targets 15+ drain-related long-tail keywords; improved conversion potential.
Heatmap & Behavior Tracking Deployed
Session recording, heatmap, and behavior tracking installed across all 246 pages.
Ongoing data collection on user behavior, revealing conversion barriers and optimization opportunities.
April Blog Posts Published
4 new blog posts added to library.
Topics aligned with spring plumbing season; shared to all social channels.
Google Ads Full Restructure
Overhauled account structure from legacy setup to modular, service-focused architecture.
4 dedicated campaigns, 28+ ad groups, each mapped to service + landing page. Enables precise bidding and performance tracking.
LSA Audit Completed
Local Services Ads eligibility and performance review.
Baseline for LSA expansion; identified opportunities to increase LSA volume.
Conversion Tracking Installed
Complete conversion tracking across all 246 pages: click-to-call, website-call, GA4 event tracking.
Now measuring every lead source; Google calls attributed to specific ads via forwarding. Foundation for ROI analysis.
28 Responsive Search Ads Rebuilt
All ads rewritten for compliance, relevance, and Quality Score alignment; removed phone-number policy violations.
28/28 approved and serving; eliminated ad-policy risk that could have suspended accounts.
Non-WWW Canonical Fix Applied
Resolved www vs. non-www duplicate content issue via canonical tags.
Consolidates organic authority; improves crawl efficiency and ranking signals.
Gas Line Repair Service Page Rewritten
Service page refresh with updated content, service area, and trust signals.
Gas-line repair is a high-intent, high-revenue service; page now optimized to capture demand.
May Blog Posts Published
4 new blog posts added.
Seasonal topics: water heater preparation, backflow maintenance, plumbing DIY myths.
Cost-Per-Click Overage Diagnosed & Fixed
Identified automated-bidding issue causing CPC spikes; corrected account structure.
CPC dropped from $59–$177 to $12.98 avg. Cost per lead cut roughly in half from ~$83 to ~$54. Held under $15 cap every day since.
30 Negative Keywords Added
Added 30 negative keywords with the Sump Pump & Tankless campaign launches: competitor brands (Rheem, Navien, Rinnai, Noritz, AO Smith, Bradford White, EcoSmart), research terms (reviews, cost, DIY, how-to, brands), and off-service terms (french drain, waterproofing).
Keeps spend on real plumbing demand — blocks brand-shoppers, DIY researchers, and unrelated searches before they cost a click.
Sump Pump Campaign Launched
New dedicated campaign with 4 ad groups and 22 hyper-local landing pages.
High-margin service; ramping impressions and positioning for seasonal demand.
Tankless Water Heater Campaign Launched
New dedicated campaign with 4 ad groups and 22 hyper-local landing pages.
Premium installation service; early ramp for summer season.
High-Converting Ad Groups Re-Enabled
Reactivated proven ad groups that were underperforming due to CPC overage.
Now delivering strong ROI with CPC under control; conversions climbing.
Full-Site Integrity Repair
Comprehensive scan and fix across all 246 pages: broken links, missing images, malformed tags.
Improved crawlability, user experience, and Core Web Vitals score across entire site.
Mobile Landing Page Speed Optimization
Emergency page and 217 others optimized; hero-image compression and lazy-loading applied.
Emergency page: 5.15s → 1.69s (roughly 3x faster). Performance score 79 → 98. Directly lifts Quality Score and user experience.
Quality Score Audit Completed
Full analysis of Quality Score across all campaigns and keywords.
Identified key backflow keywords scoring below 6 on landing-page experience; roadmap for improvement via speed and relevance work.
Fresh Google Search Console Data Pull
Updated GSC analysis; imported latest performance data into portal.
Shows emerging keywords, click-through rate trends, and impression trends for June window.
GA4 City-Level Analysis
Segmented organic traffic by city to identify top-performing service areas.
Elgin, Chicago, Aurora, and South Elgin drive the majority of organic visits; informs local targeting and bid strategy.
Heatmap & Behavior Investigation
Reviewed all heatmap alerts and user-behavior signals; validated ad-conversion tracking integrity.
Confirmed all alerts were external noise (non-user traffic). Ad conversions firing correctly on all 246 pages.
Landing-Page Conversion-Optimization Roadmap Created
Comprehensive plan for Q3: sticky click-to-call buttons, above-fold trust signals, CTAs, form optimization.
Roadmap prioritizes by conversion opportunity; will lift both call volume and Quality Score.
Drain Cleaning Page Rewritten (Elgin + South Elgin)
Full content rewrite of the drain cleaning service page (/drain-services) with a dedicated South Elgin section — expanded copy, local references, internal links, and clear call-to-action.
Targets "drain cleaning elgin" and "drain cleaning south elgin." Page rewrites have been the strongest ranking lever this year; this is the first of the Q3 page-queue items completed.
June Blog Posts (3 of 4 Published)
3 of 4 scheduled June blog posts published; 1 remaining.
Topics: backflow requirements for new construction, commercial plumbing in retail, emergency water main breaks.
38
Total Deliverables
Jan – Jun 2026
23
Blog Posts Published
fully optimized
107
Social & GBP Posts
53 FB + 54 GBP (+2 reels)
246
Landing Pages
hyper-local service pages
4,110
Negative Keywords
cost protection
30+
Directory Citations
local authority