✅ PHASE 1 COMPLETE — February 4, 2026

Phase 1: GBP Foundation

All critical fixes were implemented. GBP score improved from 37/70 (D+) → 62/70 (A-) — a 67% improvement.

1.1 Business Hours

Set to Open 24 Hours, 7 days a week — live on GBP listing
Now appears in "Open now" searches and 24/7 emergency queries

1.2 Business Description

746-character keyword-optimized description published
Includes: 15+ years experience, license numbers, backflow specialty, 24/7 availability, service area, phone CTA

1.3 All 24 Services Added to GBP

Backflow Testing

Backflow Repair

Backflow Certification

Backflow Installation

Emergency Plumbing

24-Hour Plumbing

Drain Cleaning

Hydro Jetting

Sewer Line Repair

Video Sewer Inspection

Water Heater Repair

Water Heater Installation

Tankless Water Heater Repair

Tankless Water Heater Installation

Sump Pump Repair

Sump Pump Installation

Ejector Pump Repair

Leak Detection

Pipe Repair

Water Line Repair

Gas Line Repair

Toilet Repair

Garbage Disposal Repair

Water Softener Installation

1.4 Service Area — 12 Cities Defined

Elgin, South Elgin, Bartlett, West Dundee, East Dundee, Sleepy Hollow, Streamwood, Carpentersville, Hanover Park, Hoffman Estates, St. Charles, Wayne

Bonus: BBB Accreditation

BBB Accredited — A+ rating earned February 13, 2026. Zero complaints on file.
Matches trust level of top competitors. BBB badge available for website use.

✅ PHASE 2 COMPLETE — March 2026

Phase 2: Profile Optimization

All profile optimization tasks completed. GBP profile is now fully built out and competitive.

2.1 Review Responses

All 123 reviews responded to — positive and negative
Personalized responses for negative reviews with direct contact information provided

2.2 Photos

Team photos, vehicle photos, and job photos uploaded to GBP
Ongoing — new photos added monthly to keep profile fresh

2.3 Business Information Verified

Business name, address, and phone number verified — matches website exactly
Website URL confirmed: foxvalleyplumbing.com
Primary category: Plumber | Secondary: Contractor, Drain Cleaning Service
No duplicate GBP listings found

2.4 Profile Attributes

Family-owned business: Yes
Online estimates: Yes | Onsite services: Yes
Repair, installation, and maintenance services: Yes
Credit & debit cards accepted: Yes

🔄 PHASE 3 ACTIVE — Ongoing Weekly Execution

Phase 3: Ongoing Optimization

These items run continuously as part of the monthly retainer. Status updated each reporting cycle.

3.1 Weekly GBP Posts

Posting schedule established — Tuesdays and Wednesdays
42 Q1 posts delivered — rotating service highlights, tips, seasonal content, and city-specific posts
54 GBP posts published Jan–Jun 2026 (3/week sustained through Q2) across all service cities
Active — posting cadence continues, paired with the social calendar

3.2 Review Generation Campaign

Review request process set up — post-service outreach active
Current reviews: 123 — newest review ~9 weeks old, velocity stalled
Active — targeting +10 reviews/month toward goal of 200 by December 2026; momentum recovery needed

Review Link for Customers:
https://search.google.com/local/writereview?placeid=ChIJZal7sjEFD4gR5EbjU0kO6YY

3.3 Q&A Monitoring

Common questions seeded in GBP Q&A section
Weekly monitoring — new questions answered within 24 hours

📅 PHASE 4 — Monthly Recurring

Phase 4: Monthly GBP Health Check

Performed every month as part of the reporting cycle to ensure the profile stays accurate and competitive.

Verify all business information is still accurate
Review and approve/reject any Google-suggested edits
Check GBP Insights — profile views, direction requests, website clicks
Document new reviews received and confirm all are responded to
Upload new photos if available
Check competitor GBP profiles for new features or ranking changes

Monthly Metrics Being Tracked

Metric	Baseline (Jan 2026)	Current (Jun 2026)	Target (Dec 2026)
Google Reviews	124	123 (velocity stalled)	200+
Average Rating	4.8	4.8	Maintain 4.7+
GBP Score	37/70 (D+)	62/70 (A-)	70/70
Active Citations	-	30+ (through June)	40+
Profile Views	TBD	Tracking	+20%/month

Phase	Task	Completed	Status
1.1	Set Business Hours (24/7)	Feb 4, 2026	✅ Complete
1.2	Add Business Description (746 chars)	Feb 4, 2026	✅ Complete
1.3	Add All 24 Services to GBP	Feb 4, 2026	✅ Complete
1.4	Define 12-City Service Area	Feb 4, 2026	✅ Complete
Bonus	BBB Accreditation — A+ Rating	Feb 13, 2026	✅ Complete
2.1	Respond to All Reviews (123)	Mar 2026	✅ Complete
2.2	Add Photos to GBP	Ongoing	✅ Active — updated monthly
2.3	Verify Business Info (NAP match)	Mar 2026	✅ Complete
2.4	Set Profile Attributes	Mar 2026	✅ Complete
3.1	Weekly GBP Posts	Ongoing	✅ 54 posts delivered Jan–Jun — 3/week sustained
3.2	Review Generation Campaign	Ongoing	🔄 Active — targeting 200 reviews
3.3	Q&A Monitoring	Ongoing	🔄 Active — weekly check
4.0	Monthly GBP Health Check	Recurring	📅 Every month

GBP Optimization Progress Tracker