This Month's Focus: GBP Optimization & Foundation Building
Key Achievements: Completed GBP audit and implemented all critical fixes — hours set to 24/7, 24 services added, business description live, 12-city service area defined. GBP score improved from 37/70 (D+) to 62/70 (A-). BBB Accreditation earned Feb 13 with A+ rating. 220 AdWords landing pages launched Feb 11.
Next Month Priority: Ranking improvement monitoring, citation building, review generation campaign, and Q1 content execution
| Metric | Baseline (Jan 2026) | Current | Target (Dec 2026) | Progress |
|---|---|---|---|---|
| Keywords at #1 | 11 | 11 | 58 | 19% |
| Organic Clicks/Month | 239 | 239 | 3,000 | 8% |
| Google Reviews | 124 | 124 | 200 | 62% |
| Citations Built | ~10 | ~10 | 50 | 20% |
| Tier | Rank Range | Keywords | Status |
|---|---|---|---|
| Tier 1: Dominators | 1-3 | 11 (19%) | At Goal |
| Tier 2: Strong | 3-7 | 15 (26%) | Close |
| Tier 3: Moderate | 7-12 | 12 (21%) | Needs Work |
| Tier 4: Weak | 12-17 | 8 (14%) | Priority |
| Tier 5: Critical | 17+ | 12 (21%) | Major Gaps |
| Keyword | Rank | Status |
|---|---|---|
| backflow testing elgin | #1 | Dominating |
| backflow repair elgin | #1 | Dominating |
| backflow certification elgin | #1 | Dominating |
| backflow preventer repair elgin | #1 | Dominating |
| backflow testing south elgin | #1 | Dominating |
| ejector pump repair elgin | #2.7 | Strong |
| Keyword | Baseline Rank (Jan) | Previous Issue | Current Status |
|---|---|---|---|
| garbage disposal repair elgin | 21.0 | Service was missing from GBP | ✅ Added to GBP — monitoring rankings |
| water softener installation elgin | 21.0 | Service was missing from GBP | ✅ Added to GBP — monitoring rankings |
| plumber near me | 20.5 | Generic term — needs location pages | Schema + location pages (Q2 roadmap) |
| local plumber | 19.7 | Generic term — needs location pages | Schema + location pages (Q2 roadmap) |
| toilet repair elgin | 19.9 | Service was missing from GBP | ✅ Added to GBP — monitoring rankings |
| Issue | Impact | Status |
|---|---|---|
| No business hours set | Excluded from "Open now" filter, hurts 24/7 keywords | ✅ FIXED — Open 24/7 |
| Only 1 generic service listed | Can't rank for service-specific searches | ✅ FIXED — 24 services added |
| No business description | Missing keyword signals, trust factors | ✅ FIXED — 746-char description live |
| No service area defined | Reduced visibility in surrounding cities | ✅ FIXED — 12 cities defined |
✅ All February action items resolved:
If you have any questions about this report or would like to discuss strategy adjustments, please contact us: