Client Portal | Local SEO & Digital Marketing
Quick links to real-time performance data across all marketing channels
Map-pack rankings + Google Business Profile performance. Backflow locked #1-2.
Cost-per-click held at $12.98 (under $15 cap). 23 phone leads since June 4.
Every task we've shipped, month by month. 37 major deliverables in H1 2026.
Key numbers tracked every month — updated each reporting cycle through December 2026
| Metric | Baseline (Jan 2026) | Feb 2026 | Mar 2026 | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Reviews | 124 | 124 | 125 | 125 | 125 | 123 | — | — | — | — | — | — |
| Star Rating | 4.8 | 4.8 | 4.8 | 4.8 | 4.8 | 4.8 | — | — | — | — | — | — |
| Yelp Reviews | — | 16 | 16 | 16 | 16 | 16 | — | — | — | — | — | — |
| Keywords at #1 (Map Pack) | 11 | 11 | 11+ | 11+ | 11+ | 11+ | — | — | — | — | — | — |
| Keywords Improved (vs baseline) | — | — | 26 ↑ | 26 ↑ | 26 ↑ | 26 ↑ | — | — | — | — | — | — |
| GBP Score | 37/70 (D+) | 62/70 (A-) | 62/70 (A-) | 62/70 (A-) | 62/70 (A-) | 62/70 (A-) | — | — | — | — | — | — |
| BBB Accreditation | None | A+ ✅ | A+ ✅ | A+ ✅ | A+ ✅ | A+ ✅ | — | — | — | — | — | — |
| Active Citations | 10+ | 10+ | 30+ ✅ | 30+ ✅ | 30+ ✅ | 30+ ✅ | — | — | — | — | — | — |
| Expertise.com Listed | No | No | No | No | Not listed* | Not listed* | — | — | — | — | — | — |
| Three Best Rated Listed | No | No | No | No | Not listed* | Not listed* | — | — | — | — | — | — |
| Blog Posts Published | 0 | 4 | 12 ✅ (Q1 Complete) | 16 ✅ (Q2 Started) | 20 ✅ | 23 ✅ (1 remaining) | — | — | — | — | — | — |
| LLM Visibility (backflow) | Weak | Good | Strong ↑ | Strong ↑ | Strong ↑ | Strong ↑ | — | — | — | — | — | — |
| LLM Visibility (general plumber) | Absent | Absent | Partial → | Partial → | Partial → | Partial → | — | — | — | — | — | — |
Progress reports delivered each month — January through December 2026
Local map-pack 13×13 scan completed June 2, 2026 — comparing to January baseline. Full grid on the Google Local tab.
Page rewrites planned for Q3.
Major assets built and deployed for your campaign
246 hyper-local landing pages built across 11 cities and 20+ services per city. Optimized for Google Ads quality score, schema markup, and mobile click-to-call.
Fox Valley Plumbing & Backflow is now BBB Accredited with an A+ rating. This builds trust signals with potential customers and strengthens local authority vs. competitors.
Complete account restructure — 6 dedicated campaigns, 28 ad groups, 246 landing pages, 4,110 negative keywords.
Full conversion tracking installed across all 246 landing pages.
One-time assessments and long-term strategy documents
Google Business Profile audit. Score improved: 37/70 (D+) → 62/70 (A-). All critical issues resolved.
Full-year website SEO plan: 34 pages to create, keyword assignments, quarterly timeline.
AI/ChatGPT visibility assessment. Finding: Not appearing in AI recommendations. Action plan included.
The January starting baseline (58 keywords, 11 at #1). Current rankings are on the Google Local tab (June 2 scan).
Step-by-step guides tracking implementation progress
Phase 1 Complete: Hours set, 24 services added, description added, service area defined. Phase 2-3 ongoing.
30+ directory citations delivered. Tier 1 high-authority sites complete. Expertise.com and ThreeBestRated are curated 'best plumber' editorial lists — placement is earned through review volume and authority, not by submitting. Part of the 123→200 review-growth campaign.
Submit your announcement — we'll write and distribute a press release within 24–48 hours
Have a milestone, award, new service, or community news to share? Fill out the intake form and we'll write a press release for the Elgin / Chicagoland market within 24–48 hours. You review and approve before anything goes out.
Content calendar — blog posts, Facebook, and Google Business Profile posts — Q1 complete, Q2 in progress
How Fox Valley Plumbing appears when people ask ChatGPT, Perplexity, and AI search tools — updated June 2026
| Search Query | AI Visibility | Notes |
|---|---|---|
| "backflow testing Elgin IL" | STRONG ✅ | Consistently named; foxvalleyplumbing.com appears in top results. Verified badge on FindBackflowTesters.com. |
| "who does backflow testing in Elgin IL" | STRONG ✅ | Specifically cited by name in AI-style summaries and backflow directories. |
| "emergency plumber Elgin IL" | PRESENT ✅ | Listed among top 8 organic results. Emergency plumbing page indexed. |
| "24 hour plumber Elgin IL" | PRESENT ✅ | Appears in results. Emergency/24-hour page found by AI crawlers. |
| "best plumber in Elgin IL" | PARTIAL ⚠️ | Mentioned in some aggregator summaries but not in top AI answer slots. Expertise.com and ThreeBestRated are curated editorial lists — placement is earned through review volume and authority, not by submitting. |
| "best plumbers near Elgin Illinois" | PARTIAL ⚠️ | Appears in search snippets but not in AI-curated top lists. |
| "plumbing company Elgin IL" | PARTIAL ⚠️ | Appears in some aggregator results. Not dominant for this term yet. |
| "drain cleaning Elgin IL" | PARTIAL ⚠️ | Drain services page fully rewritten May 2026 — monitoring recovery. Not yet in top 3. |
| "licensed plumber Elgin Illinois" | ABSENT ❌ | No direct page targeting "licensed plumber." Homepage title tag updated Apr 13 to include "Elgin" — monitoring lift. |
| "plumber South Elgin IL" | ABSENT ❌ | No dedicated South Elgin page detected. Roto-Rooter has a dedicated South Elgin page — direct competitive disadvantage. |
Fox Valley is the clear AI-recommended backflow specialist in Elgin. FindBackflowTesters.com verification (10/10 match score) and consistent organic backflow rankings make this the strongest LLM visibility asset to protect.
Expertise.com and ThreeBestRated.com are the two sites AI tools most commonly cite for "best plumber in Elgin." Both are curated editorial lists where placement is earned through review volume and authority, not by submitting. Currently: Fox Valley not yet listed. Competitors Lifeline and Restore hold the ThreeBestRated top 3.
Monthly snapshot of the competitive landscape — updated June 2026
Fox Valley's 123 reviews vs. Advantage's 3,959 = the largest competitive gap to close
Better than Restore & Walter. Review campaign is the path to catching larger players.
Technical and on-page issues flagged during monthly audit
Identified: May 2, 2026 via GSC data analysis
Impact: Non-www impressions had dropped 68% (11.2K → 3.6K) with average position collapsing from 7.2 → 19.2 — Google was in re-evaluation limbo for both versions.
Fix completed by Rhonda (May 2026): WordPress General Settings corrected to https://foxvalleyplumbing.com (non-www), .htaccess 301 redirect www → non-www verified, sitemap updated and resubmitted in GSC, Yoast canonical settings corrected site-wide.
Status: ✅ Complete — monitoring GSC for impression/position recovery.
Identified: May 2, 2026 via GSC data
Impact: /drain-services was ranking position 8.9 with 9,408 impressions but only 1 click (0.01% CTR). Title tag and meta description were not matching search intent.
Fix: Drain services page fully rewritten — updated title tag, meta description, and on-page content targeting "drain cleaning Elgin IL."
Status: ✅ Complete — monitoring CTR recovery in GSC.
Previous: "Residential & Commercial Plumber in Illinois" (no Elgin — ranking suppression risk)
Updated to: "Fox Valley Plumbing & Backflow | Elgin, IL Plumber | (847) 624-3872"
Status: Live — monitoring ranking lift for "plumber Elgin IL" head terms.
Recent blog posts target Schaumburg, Algonquin, and St. Charles — but NOT Elgin. Since Elgin is the primary city for rankings, at least 50% of blog posts should target Elgin directly.
Recommended: Next 2 posts should be Elgin-focused (e.g., "Emergency Plumber in Elgin IL" + "Drain Cleaning Elgin IL")
Competitor Roto-Rooter has a dedicated South Elgin plumber page — giving them an AI and organic ranking advantage for that city. South Elgin is 3 miles away and a top-tier market.
Recommended: Create /south-elgin-plumber dedicated service page.
Critical insights from audits and analysis
Feb 1 – May 2, 2026 (the starting baseline). Current organic numbers (672 clicks / 364K impressions / pos 19.9, +9% reach) are in the quick-stats above and on the Website & SEO tab.
| Metric | 90-Day Total / Value | Benchmark | Status |
|---|---|---|---|
| Total Clicks | 804 | — | ⚠ Low for site age |
| Total Impressions | 405,993 | — | ✅ Strong reach |
| Average CTR | 0.20% | 1–3% avg | 🔴 5–15x below normal — #1 priority |
| Average Position | 19.9 | <10 target | ⚠ Page 2 overall |
| Top Organic Page | Homepage (216 clicks) | — | — |
| Best Ranking Query | "backflow testing elgin" — pos 1.1 | — | ✅ |
| Worst Service Page CTR | /drain-services — 0.01% at pos 8.9 | — | ✅ Page fully rewritten — monitoring CTR recovery |
| Branded Traffic | "fox valley plumbing" — 95 clicks / 19.5% CTR | — | ✅ Healthy |